Lazy Ant Lab
Building a Dynamic Page Builder with Headless CMS

Building a Dynamic Page Builder with Headless CMS

engineering
Mar 01, 2026

Why hardcode pages when you can build a flexible system? Learn how to combine the power of Next.js with a Headless CMS to create a dynamic Page Builder that empowers both developers and editors.

Hardcoding every new landing page is a trap. It leads to duplicate code, slow deployments, and a frustrated marketing team. The "Lazy Ant" way is different: we build a Page Builder Engine once, and then we just compose.

The Concept: Content as Components

In a Headless CMS like Storyblok, don't think of a page as a "blob of text." Think of it as an array of nested blocks. Each block in the CMS corresponds to a React component in your code.

The Core Implementation

The magic happens in a dynamic dispatcher. Instead of a massive switch-case, we map CMS technical names directly to our component library.

TypeScript

typescript

Why This Wins

  • 🐜 Infinite Flexibility: Editors can reorder, add, or remove sections without a single line of code.

  • 🐜 Atomic Updates: Fix a bug in the Hero component, and it updates across 50 different pages instantly.

  • 🐜 Performance: Using Next.js Dynamic Routes ([[...slug]]), you can fetch and render the entire page structure in one go.

The "Lazy" Rule

Don't build a new component for every small visual change. Use Schema Configuration. Add a "Theme" or "Alignment" dropdown in your CMS to change the look of an existing block.

Conclusion

A Page Builder is not just a tool; it's a bridge between the rigid world of code and the fluid world of content. Build the system, then let the system build the pages.

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